“Doing good” is changing. How will you respond when prospective donors raise these objections?
- If nonprofits could fix the world, they would have by now.
- Charities are yesterday’s news, like TV and taxi companies. We want something more like an app. Money in. Impact out.
- I do impact investing. I don’t give. With impact investing I get results and I make money, too.
- Volunteer? I organize online with my Twitter feed and followers.
- Work for you? Why? I can do more good and make more money starting a high impact company or working for one.
As the line between giving and getting blurs, it can become harder to know whether a particular flow of funds into a nonprofit is best characterized as a gift or as an investment. The situation may be particularly acute in, say, a university doing sponsored research in potentially very profitable areas. Consider a hypothetical university which does research into semiconductors. Which of these is a gift? And which is best seen as a business deal?