What should your first planned giving video be?

Posted by Elissa Leif on Dec 6, 2017 7:30:00 AM

At this year’s NCPP conference, my colleague Barbara Haupt and I did a pre-conference session called “From Simple to Spectacular: Recipes for Planned Giving Video at Any Level.”  One of the audience questions was: “If you had budget for only one video or could make only one planned giving video, what should it be?”

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Topics: donors, planned giving, NCPP, trends, Marketing

Fewer, Larger Gifts—It's Not Just US

Posted by National Association of Charitable Gift Planners on Jan 11, 2017 1:56:29 PM

The number of individuals supporting charitable organizations around the world appears to be shrinking. In Australia, a recent study found that 81% of Australian adults gave a total of $12.5 billion dollars to charities over 12 months in 2015/16, up from $7.7 billion in 2005. In 2016, the average donation was $764.08 and the median donation was $200. However, the research also pointed to a trend of fewer people giving more. While the percentage of people donating slightly decreased, the average donation increased in real terms by $210.16.

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Topics: trends

Nonprofit Research Collaborative Tracks Upward Trend in Bequests

Posted by National Association of Charitable Gift Planners on Jun 22, 2016 2:58:51 PM

The most recent Nonprofit Research Collaborative report suggests overall health and a largely positive outlook for planned giving activities and income. The report of fundraising results through the end of 2015 also looks back through data collected since 2005. In 2015, 58% of 760 responding organizations reported increased planned gift receipts, the highest in the decade of trends being surveyed.

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Topics: philanthropy, planned giving, General, Research, trends, bequests, Charitable giving, charitable planning, planned gift