Over the past several months we have been talking a lot about shifting the strategic direction of the organization and addressing a rebrand, a new website and even a new name to support those changes now underway.
"I am eager to share some of our research findings with you, but first I want to assure our members that this rebrand is not just a new name and logo… it’s so much more." Mollie Toland- PPP Membership Director
It’s true, PPP is undergoing a complete renovation, centered on member-focused, service-driven improvements that will bring new life to the organization… and it all started with our members
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The Nonprofit Research Collaborative, which includes PPP as a partner organization, has released its “Special Report on Nonprofit Fundraising Campaigns.” More than 1,000 organizations responded to a mid-year survey, including 109 that received the survey link from PPP (watch for a link to the next NRC survey in e-mail from PPP on January 21 and plan to respond). Forty-six percent of organizations reported being actively in a fundraising campaign—substantially higher than in summer 2011, when 12% reported being in a special, capital or comprehensive campaign and 34% were planning campaign but not in one.
The following graphs summarize fundraising results at hundreds of charitable organizations each year, surveyed first by AFP (2004-2009) and then by the Nonprofit Research Collaborative, which PPP joined in 2011.
This is the second part of a post by nonprofit researcher Melissa Brown, drawing practical advice from academic research. Click here to see Part 1.