"I am eager to share some of our research findings with you, but first I want to assure our members that this rebrand is not just a new name and logo… it’s so much more." Mollie Toland- PPP Membership Director
It’s true, PPP is undergoing a complete renovation, centered on member-focused, service-driven improvements that will bring new life to the organization… and it all started with our members
Stay in the loop by subscribing to our rebrand updates>>
The Nonprofit Research Collaborative, which includes PPP as a partner organization, has released its “Special Report on Nonprofit Fundraising Campaigns.” More than 1,000 organizations responded to a mid-year survey, including 109 that received the survey link from PPP (watch for a link to the next NRC survey in e-mail from PPP on January 21 and plan to respond). Forty-six percent of organizations reported being actively in a fundraising campaign—substantially higher than in summer 2011, when 12% reported being in a special, capital or comprehensive campaign and 34% were planning campaign but not in one.
The following graphs summarize fundraising results at hundreds of charitable organizations each year, surveyed first by AFP (2004-2009) and then by the Nonprofit Research Collaborative, which PPP joined in 2011.
This is the second part of a post by nonprofit researcher Melissa Brown, drawing practical advice from academic research. Click here to see Part 1.
[Editor’s Note: Nonprofit researcher and former Giving USA editor Melissa Brown attended recent meetings of the Association of Philanthropic Counsel and the Science of Philanthropy Initiative. We asked her to translate research into practice for PPP members, and it’s no surprise that some of the most practical research findings came from Russell James.]