At this year’s NCPP conference, my colleague Barbara Haupt and I did a pre-conference session called “From Simple to Spectacular: Recipes for Planned Giving Video at Any Level.” One of the audience questions was: “If you had budget for only one video or could make only one planned giving video, what should it be?”
Traditionally, marketers for charitable organizations looked at response rates to gauge success of their print pieces because that was the only measure available. Thanks to analytics data that e-mail software provides, marketers can now see their constituents interacting with planned giving e-mails. The most popular and useful engagement metric in marketers’ arsenals is the “click-through rate” (CTR), which is the number or percentage of people clicking on links within an e-mail message. This quiz tests your intuition about the words and phrases that are most often associated with those hoped-for clicks. It's based on a study conducted by the team at Pentera.
When you receive your score at the end of the quiz, you'll also get a link to Pentera CEO Claudine Donikian's full paper from this year's National Conference on Philanthropic Planning.
Last week, we hosted the National Conference on Philanthropic Planning (NCPP) in Baltimore where over 800 charitable gift planners from across the country came together to learn, network and collaborate. I loved the buzz and good energy throughout the three days of the conference.
Membership with CGP its not just about papers and research. Networking with your peers at CGP events is a great way to learn and enhance your career. From virtual advocacy updates and member-exclusive webinars to the largest conference on philanthropic planning, CGP offers members top-notch education that's both effective and convenient.
The National Conference on Philanthropic Planning (NCPP) is quickly approaching and CGP has created an app for the conference to provide attendees with session schedules, speaker information, speaker papers, access to affinity group Q&A, sponsor and exhibitor information and more.
There are a few best practices on how-to use the NCPP app to get the most out of your conference experience.
Thirty new resources just hit CGP Link, the online community for CGP members. Each year, as the National Conference on Philanthropic Planning approaches, we release papers from the previous year. Whether or not you attended the 2016 conference, you can type NCPP2016 in the Resources search field to study up on innovations and best practices shared by a great group of presenters.