The National Association of Charitable Gift Planners offers an annual individual membership, which is renewed each year on your anniversary date. When you join or renew, you create a username and password that give you instant access to your member benefits.
At this year’s NCPP conference, my colleague Barbara Haupt and I did a pre-conference session called “From Simple to Spectacular: Recipes for Planned Giving Video at Any Level.” One of the audience questions was: “If you had budget for only one video or could make only one planned giving video, what should it be?”
Have you been on CGP Link recently? Don’t forget the online community, CGP Link, is your place as a member to share ideas, ask questions and solve problems with colleagues who share your interests, challenges and goals.
This week the Senate will consider major tax reform legislation which will dramatically alter tax incentives for charitable giving. CGP is asking all members to contact their two United State Senators to advocate for a universal charitable deduction. Given all that is at stake, the time to act is now. Background information, a call to action, and suggested talking points are below. Please reach out to CGP with any questions as this process continues to unfold.
Traditionally, marketers for charitable organizations looked at response rates to gauge success of their print pieces because that was the only measure available. Thanks to analytics data that e-mail software provides, marketers can now see their constituents interacting with planned giving e-mails. The most popular and useful engagement metric in marketers’ arsenals is the “click-through rate” (CTR), which is the number or percentage of people clicking on links within an e-mail message. This quiz tests your intuition about the words and phrases that are most often associated with those hoped-for clicks. It's based on a study conducted by the team at Pentera.
When you receive your score at the end of the quiz, you'll also get a link to Pentera CEO Claudine Donikian's full paper from this year's National Conference on Philanthropic Planning.
We feel it is vital to keep you informed about the current tax reform, active in in both the House and Senate. CGP appreciates the work you have done to help minimize the potential impact to charitable giving, and there is still more work to do.