Latest Nonprofit Research Collaborative Report

Posted by National Association of Charitable Gift Planners on Apr 25, 2018 10:00:16 AM

CGP has partnered with the Nonprofit Research Collaborative since 2013 to collect data on charitable giving across the nonprofit sector. The Giving Institute is also a partner in the Collaborative, and for the most recent survey, CGP and GI worked together to add questions about planned giving to the Winter 2018 questionnaire.

Among the 1,076 U.S. nonprofits that responded to the most recent NRC survey, 84% reported receiving bequests and 92% actively sought new planned gift commitments. Eighty-five survey responses came via links that were customized for CGP members. That sample is too small to generalize about the broad spectrum of gift planning at U.S. charities. However, there are interesting differences between the CGP group and the general survey response that suggest greater attention to planned giving at organizations employing CGP members. 

 GivingComparedThe number of organizations reporting an increase is charitable bequests is consistent with the past two years (FY 2015 and FY 2016).

Respondents were asked to select a range that included the average bequest received in 2017. The median range for all responses was $25,000 to $100,000, indicating that an equal number of responses fell below this range and an equal number above.  The median was the same for respondents who are CGP members. Among all respondents, 31% received average bequests of less than $25,000, and 4% received bequests averaging $1 million or more.

 AverageAmountPerBequest

The tables below show percentages based on the total that responded to each question.

Respondents who reported receiving bequests in 2017 were asked what percentage of those gifts they knew about before the bequest payment was received. It appears that CGP members are more likely to be aware of bequest commitments than the full respondent population. This may be due in part to the fact that 82% of respondents who are CGP members report having a donor recognition society, while only 63% of the total sample reports such a society.

% of bequests charity knew about before the donor’s death

All respondents

CGP members

1% to 10%

15%

9%

11% to 25%

11%

13%

26% to 50%

16%

40%

51% to 75%

11%

15%

76% to 99%

7%

9%

All

8%

 

None

23%

7%

Don't know

5%

4%

 

Survey respondents were asked how long it typically takes to close a planned gift, measuring from the time the organization makes initial contact with a prospect to discuss planned giving until the time of gift notification and/or agreement. Results suggest that many survey-takers aren’t familiar with the gift planning process. CGP members are less likely to report that they don’t know how long the process takes.

How long it typically takes to close a planned gifts

All respondents

CGP members

1 to 2 years

24%

27%

2 to 3 years

10%

18%

6 months or less

10%

11%

7 to 12 months

25%

28%

Don't know

21%

5%

More than 3 years

10%

11%

 

Not every bequest or planned gift that a donor intends to make will arrive. Survey-takers were asked approximately what share of the bequests and other revocable planned gifts their organization is told are "in the estate plan" are actually received in the course of time. CGP members are more likely to say that 50% or more of known planned gift commitments are actually received. Stewardship may be one explanation for the higher percentage of realized gifts among CGP members. Nearly 50% of CGP members responded to an open-ended question asking them to describe stewardship initiatives, while just 31% of the total survey population supplied information on such initiatives.

% of bequest notifications that organization actually receives

All respondents

CGP members

1% to 10%

4%

3%

11% to 25%

1%

 

26% to 50%

4%

7%

51% to 75%

12%

16%

76% to 99%

23%

33%

All

2%

 

None

1%

 

Don't know

50%

40%

 

Survey-takers were asked how donors typically behave after committing a planned gifts. CGP members were more likely to report that planned gift donors increased their giving.

 

All respondents

CGP members

Continue to give at the same level and frequency as prior to the planned gift commitment

47%

47%

Decrease giving (annual, project or other) to your organization

4%

1%

Don't know

27%

18%

Increase giving (annual, special project or other) to your organization

21%

34%

 

Click here to read the full report of the Winter 2018 Nonprofit Fundraising Study. To see posts on previous survey findings in our blog, click here. If you’d like more information about the Nonprofit Research Collaborative, please contact Barbara Yeager at byeager@charitablegiftplanners.org 

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Topics: Research, Nonprofit Research Collaborative