GPP8 Preview: The Difference Between Good and Great

Posted by National Association of Charitable Gift Planners on May 23, 2017 2:00:00 PM

The good news in the latest Gift Planner Profile survey is that only 5% of the 637 nonprofit respondents report that new planned gift commitments are decreasing at their organization over the past three years. What separates the 65% who say commitments have increased from the 30% who say commitments are flat?

Some of the findings are no surprise. New commitments are more likely to be increasing for respondents who also report that the number of blended gift commitments (incorporating both current and deferred components) is increasing.

Commitments are also increasing for survey respondents who have more contact with donors. For example, respondents who say new commitments are increasing are significantly more likely to report 20 or more e-mail contact with donors per month. Those who say new commitments are flat are more likely to report 5 or fewer e-mail contacts per month.

Some of the conditions that may support increased planned gift commitments are in the hands of managers. New commitments are more likely to be increasing for respondents who…

  • Spend more than 75% of their professional time on planned gift fundraising.
  • Have specific goals for number of in-person donor visits, planned gift dollars raised with documented commitments, and number of donors added to the legacy society.
  • Work for an organization that publicly states a goal for planned gifts, either in a campaign or as an annual goal.

Those who say that planned gift commitments are increasing are much more likely to report that their salaries also increased in the past year, compared to those who report new commitments are flat. Respondents who said new planned gift commitments are flat over the past three years are much more likely to report that their salaries are about the same as last year. 

Regional reports on salary data from the GPP8 survey are now available in the CGP Shop, with a discount for CGP members. Watch the blog for more previews of survey findings, in advance of the release of the full GPP8 report.

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Topics: gift planning, Gift Planner Profile