Elissa Leif

Elissa Leif is CEO and co-founder of MiniMatters, a video production and marketing company specializing in videos for nonprofit organizations, foundations, and associations. A board member of the National Capital Gift Planning Council and former development director, Elissa especially enjoys working with planned giving donors and staff. In addition to video production with an emphasis on storytelling, Elissa sees an important role in advising clients about how to leverage their video investment with smart distribution through the web, email, and social media. Elissa holds a Master's Degree in Education from the Harvard Graduate School of Education and a B.A. in history from Yale University. She enjoys teaching about technology in a user-friendly way, and occasionally presents about video marketing and storytelling. Planned giving presentations have included the National Conference on Philanthropic Planning (2013), NCGPC, PPGGNY, the Chesapeake Planned Giving Council, and Planned Giving Group of Connecticut.

Recent Posts

What should your first planned giving video be?

Posted by Elissa Leif on Dec 6, 2017 7:30:00 AM

At this year’s NCPP conference, my colleague Barbara Haupt and I did a pre-conference session called “From Simple to Spectacular: Recipes for Planned Giving Video at Any Level.”  One of the audience questions was: “If you had budget for only one video or could make only one planned giving video, what should it be?”

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Topics: donors, planned giving, NCPP, trends, Marketing