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Barbara Yeager

Director of Operations

Recent Posts

Culture Quiz: The Importance of Storytelling

Posted by Barbara Yeager on Sep 29, 2016 1:55:38 PM

Another study has confirmed Russell James’s finding that people are more motivated to make legacy gifts by stories that feature living donors. The online survey completed by 2,518 US adults, found that those who had read stories about living – as opposed to deceased – legators expressed an even greater interest in leaving a legacy. The participants all reported significantly greater interest in making a bequest gift than making a donation within the next three months after they read vignettes of donors’ life stories and their planned charitable bequests.

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Topics: NCPP, Research, Charitable giving, Philanthrophy