Click or Skip? Which words work best in your planned gift e-marketing?

Posted by National Association of Charitable Gift Planners on Nov 15, 2017 7:30:00 AM

Traditionally, marketers for charitable organizations looked at response rates to gauge success of their print pieces because that was the only measure available. Thanks to analytics data that e-mail software provides, marketers can now see their constituents interacting with planned giving e-mails. The most popular and useful engagement metric in marketers’ arsenals is the “click-through rate” (CTR), which is the number or percentage of people clicking on links within an e-mail message. This quiz tests your intuition about the words and phrases that are most often associated with those hoped-for clicks. It's based on a study conducted by the team at Pentera.

Take the Quiz!

When you receive your score at the end of the quiz, you'll also get a link to Pentera CEO Claudine Donikian's full paper from this year's National Conference on Philanthropic Planning.

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Topics: NCPP, Marketing

Take Action Now on Tax Reform

Posted by Michael Kenyon on Nov 13, 2017 10:00:00 AM

We feel it is vital to keep you informed about the current tax reform, active in in both the House and Senate. CGP appreciates the work you have done to help minimize the potential impact to charitable giving, and there is still more work to do. 

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Topics: Advocacy, Tax Reform, Legislation

Immediate Call to Action on H.R. 1

Posted by National Association of Charitable Gift Planners on Nov 9, 2017 10:00:00 AM

Fast-Moving Tax Reform Legislation to Clear Key House Committee Today While Senate Leaders Plan to Unveil Their Reform Bill

(11-9-2017) Both the House and Senate are actively considering major tax reform legislation this week and next, which will dramatically alter tax incentives for charitable giving. As a result of this fast-moving legislation, CGP is asking all members to contact their Members of Congress today and tomorrow to advocate for a universal charitable deduction. Given all that’s at stake, the time to act is now. 

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Topics: Advocacy, Tax Reform

“Philanthropy’s Missing Trillions”- an Interview with Patrick Schmitt

Posted by National Association of Charitable Gift Planners on Nov 8, 2017 7:30:00 AM

This week, CGP sat down with Patrick Schmitt, co-author of the recently published article “Philanthropy’s Missing Trillions” in the Stanford Social Innovation Review and CEO of the new social venture FreeWill, to discuss his research and his vision for the future of planned giving.

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Topics: planned giving, Philanthrophy

Major Tax Reform Legislation Introduced in House

Posted by National Association of Charitable Gift Planners on Nov 2, 2017 12:00:00 PM

WASHINGTON, DC – Earlier today Republican leaders in the House introduced the Tax Cuts and Jobs Act (HR 1), a 429-page mark of sweeping tax reform legislation that has taken key lawmakers months to draft.  Text of the legislation can be found here.  A section-by-section analysis can be found here

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Topics: Advocacy, Tax Reform, Legislation

CGP's Mission and Purpose

Posted by National Association of Charitable Gift Planners on Nov 1, 2017 7:30:00 AM

Thank you for your membership to the National Association of Charitable Gift Planners. Our members inspire our vision and purpose as a national organization. It is important to us that you are a part of our network, have access to your benefits, and feel supported in your career. 

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Topics: Charitable giving, Mission, Purpose